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Half of Skoda Enyaq sales to be RS
Jack Mackenzie
2026-08-25
SKODA Australia director Lucie Kuhn expects the hot RS flagship to make up 50 per cent of Enyaq electric SUV sales in this market, a far higher share than performance variants of rival battery electric models typically manage.
Speaking with GoAuto at a recent Skoda media event in New Zealand, Ms Kuhn laid down the sales gauntlet for the updated Enyaq RS.
“Enyaq RS is just in the in the very beginning, so we are just launching the car, so we don’t have much reference to some historical data, but we expect that 50 per cent of customers interested in this model will make their choice to go into the Enyaq RS.”
This seems to contradict industry norms – based on available data at least – of BEV performance variants selling in much lower numbers compared to their non-performance stablemates.
In the case of the Tesla Model Y – Australia’s best-selling BEV and a model the Skoda Enyaq competes directly against – the Performance variant made up less than four per cent of its sales during the first seven months of this year according to data from the Electric Vehicle Council.
The Model 3 Performance sedan fares a little better but is still far from being the volume-leading variant, making up just shy of 15.5 per cent of the electric four-door's Australian sales figures in 2026.
Looking beyond performance model variants and to enthusiast-focused BEVs, the Cyberster two-seat electric roadster is the slowest-selling model in MG’s current local line-up, with only 16 delivered in Australia YTD July 2026.
For reference, 112 examples of the Toyota Supra – which has already been discontinued – have been delivered so far in Australia during the same timeframe.
Over the years, discourse surrounding electric performance cars has often involved the engine sound, or rather, a lack thereof.
However, prior to speaking with GoAuto, Ms Kuhn told Australian media in New Zealand that noise is not everything, and believes Skoda’s RS brand translates to electrification well.
“Some customers might wonder if the performance cars will remain that exciting in the electrical future. Our belief is actually that the performance as such is not just about the noise or about the engine capacity, it’s mainly about the response and it’s about the connection between the customer and the best machine.
“And I think in many respects, electrification actually can deliver this, from different things like instant torque and seamless power output and simply everything that makes the car feel fast and controllable at the same time, and that’s why we believe actually that RS will transit to (the) electrical era pretty well.”
Performance BEVs appear to be having a shaky time in general at the top end of the market too.
Earlier this year Lamborghini scrapped plans to launch its first BEV, with the Italian performance brand’s CEO Stephan Winkelmann then telling The Sunday Times that launching an electric model would be “financially irresponsible”.
More recently, while not aimed solely at its powertrain, the enthusiast community’s largely negative reaction to the battery electric Ferrari Luce – the brand’s first ever electric-only model – made international news headlines.
The latest version of the Enyaq RS is not the nameplate’s first appearance in the Australian market.
When the Enyaq first arrived on Aussie shores in 2024, it was launched in Sportline Coupe and RS Coupe guises.
The RS was absent from the line-up when the facelifted version was launched in Australia in 2025, but the updated model introduced the SUV body style alongside the Coupe.
With its post-facelift return, the Enyaq RS has assumed its position at the top of Skoda’s medium electric SUV range.
The Enyaq RS benefits from a slew of changes coming to both the wider Enyaq range and its Elroq sibling for the 2027 model year, with additions including traffic sign recognition, predictive adaptive cruise control, a predictive speed limiter, one pedal driving, advanced driver monitoring, a 21-litre frunk, crossroad assist, side and rear detection for the crew protect assist system, more ‘Simply Clever’ practicality features, 25W magnetic wireless phone charging and an updated, Android-based infotainment system.
It also benefits from an updated battery pack, applied to all Enyaq and Elroq variants save for the Elroq RS.
So far in 2026, the Enyaq is Skoda’s third best-selling model in Australia as of the end of July, with 350 examples finding Australian homes.